Misfits Market
Ugly is Beautiful
Produce doesn’t always grow up to be picture perfect. A small discrepancy from “model status” and produce is presumably left for dead. Misfits Market saves the perfectly good but so-called “ugly produce”. Accepting produce in all the shapes and sizes it comes in, is a way that we can change the idea that ugly isn’t different or less than, Ugly is Beautiful.
CW: Sierra SpinlerAD: Ben PeraltaInteractive Prints:
Misfits recipes are now available via QR code on the bottom of these prints. Scanning the code will take viewers to a ‘Misfits Market Favorites’ web page where they will find the recipe and a list of ingredients that they can order with the push of one button from Misfits Market.
PR Activation:
Chopped x Misfits Market collaborate in a T.V. special.
On this episode of Chopped:
Chefs get a box from Misfit’s Market, an online grocery/produce subscription service. Chefs will be challenged to come up with a dish to impress the judges using the produce from Misfit’s that may or may not be misshapen. This challenge will go through the process of redefining that a misshapen produce isn’t really ugly because Ugly Is Beautiful.
