Hot Wheels: Make Anywhere a road
Insight: To a kid, anywhere is a road when playing with HotWheels.
Idea: All of our surroundings have the potential to be a road. So why not make them one.
AD: Grayson LewisCW: Sierra Spinler Prints
OOH Augmented Reality Execution
We took "Make Anywhere a Road" even further with this activation. Start Your Engines is an augmented reality racing game that allows users to scan into the game and race within their current environment. This example allows anyone to "start their engines" and race around the airport to kill time waiting for their flight. This OOH activation can also be seen in the subway, bus stops, and even event centers. There isn’t a place that can’t be made into a road.
