Q-TIP: World’s Tiniest Tool

Insight: People use Q-Tips to clean the one thing they aren’t supposed to. Dare we even say it—the ear. An attempt to shift that nagging desire from cleaning the very small spaces in our head holes to clean literally anything else. Re-introducing and re-framing Q-Tips with these print ads as the World Tiniest Tool.

AD: Josh Fentriss

CW: Sierra Spinler

Prints